Association Tech Conference Keynote

This keynote will be covered better elsewhere so I will not try to duplicate.  But I would like to comment on the presentation by Anthony Williams, author of Wikinomics.

This was a dynamic presentation that challenged associations to adapt quickly to meet the changing needs of their members, especially the N-Generation.  BTW, India and China have 10 times the number of N-Geners than all of North America who are starting to enter the workforce.

Williams made a convincing argument that this new generation works and thinks very differently than older generations.  They network differently, shop differently, communicate differently, etc.

The audience was faced with two ways to respond to this challenge.  It would be easy to throw up one's hands, be overwhelmed, not know where to start, or go into complete denial.  The second option is to take action and develop a strategy to change their business models to meet these changing needs.  I hope that most take the latter path.

Tagged:  ASAE Association Technology Conference Anthony Williams Wikinomics N-Gen