It's been a big week for Search. Earlier this week, Microsoft launched Bing and then Google ups the ante with Google Squared. All this on top of recent launches for Searchme, Kosmix, Meehive (collaborative search that utilizes Facebook), and Wolfram Alpha ("computational knowledge engine").
Microsoft is already being slammed for its $100M marketing campaign including a live premiere on Hulu scheduled for Monday (June 8th) at 9:00 PM ET. So its easy to dismiss it as just one search clone but it does have some nice features that should not be ignored. And it has already surpassed Yahoo search (at least in the short run) according to one report.
I have not been overly impressed with the relevancy of results on Bing so far but I do like the expanded search result roll-overs and suggestions for related searches. Google shines on its simple interface and relevant (mostly) results but lacks tools to help the user refine their search or discover related information.
Google Squared competes more with Wolfram Alpha than Bing as it presents its results in a suggested square or table where the user can adjust the rows and columns to add or delete criteria. These search engines are especially helpful when comparing results for products or similar items (check out the roller coasters example).
What does this all mean and who will win the Search Wars? We may need to wait for Web 3.0 to find out but one thing is for sure... search will become increasing important as content continues to explode and users have more difficulty finding what they want with conventional, hierarchical navigation.
Tagged: search search wars Bing Google Squared Kosmix Searchme Wolfram Alpha Meehive Hulu



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